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Jiha Tinou

Jiha Tinou (meaning “My Region” in Arabic and Tamazight) is a Territorial Strategy, launched in 2012 by Morocco’s National Agency for the Development of Renewable Energy and Energy Efficiency (ADEREE). The strategy aims to encourage local initiatives by facilitating the effective
adoption of Morocco’s National Energy Strategy at local, primarily municipal, levels of government. ADEREE’s “Territorial Approach” directly aligns with the Advanced Regionalisation Process that was launched by His Majesty King Mohamed VI Blessings upon Him, in November 2008.

With an eight year planning horizon, Jiha Tinou aims to optimise the capacity of local actors to contribute to the achievement of Morocco’s ambitious energy targets by 2020. The focus is on strengthening the capacity of local actors to engage in decentralised energy production from renewable sources, while also helping them to save and manage energy in local infrastructure, buildings and industry. Indeed, Jiha Tinou is an attempt to get citizens directly involved, to turn the Kingdom’s energy strategy into a process led by and for the benefit of the local economy and population. Local actors are thus encouraged to become the initiators, supporters and agents-of-change of the Kingdom’s energy transition towards a sustainable energy future.

Ambitious targets. The strategy’s implementation builds on a two-year Pilot Cycle (2012-2014), based on an innovative methodological framework specifically adapted to the Moroccan context: the MENA Energy Award (MEA)*. MEA aims to facilitate sustainable energy planning at
local levels, while providing the basis for project design and implementation. In Morocco, the Jiha Tinou Pilot Cycle and the MEA First Round are focused on three cities – Agadir, Chefchaouen and Oujda – selected on the basis of an open application process. Jiha Tinou is thus aimed at supporting these local actors by providing direct technical assistance and accompaniment to local authorities throughout the energy planning cycle. The accompaniment takes the following forms:

  • Support of Local Governance: assistance to local decision-makers and the establishment of local steering structures to take ownership of the process;
  • Knowledge transfer and capacity-building for both local institutions and professionals, with the objective to support the implementation of municipal initiatives and to strengthen the local supply of professional and academic training, tailored to the needs of local stakeholders;
  • Access to information, awareness raising and guidance for citizens: by supporting local communication strategies and campaigns, by developing communication tools and by facilitating the establishment of local Energy Information Desks;
  • Support for project design and financial engineering, by facilitating the development of institutional and financial models to allow local actors, namely municipalities, to invest in clean technology and efficiently manage the energy consumption of public buildings and infrastructure.

ADEREE leadership with support from multiple partners.
The Jiha Tinou Strategy and the MEA First Round have been developed by ADEREE in collaboration with the German Agency for International Cooperation (GIZ), the Swiss Platform for Sustainable Energy Development Cooperation (REPIC), the French Environment and Energy Management Agency (ADEME), the Forum European Energy Award (eea) and the Institute for Development, Environment and Energy (IDE-E). In addition to these
strategic partners, ADEREE has managed to leverage the support of more than twenty national and international partners, ready to support the implementation of Jiha Tinou by providing technical, strategic, and financial support for the implementation of demonstrative projects.


Photo JT


An innovative methodological framework. To facilitate, encourage and support municipal energy planning, Jiha Tinou incorporates a certified methodological framework* developed in Europe and specifically adapted to the Moroccan context. The MEA is both an energy planning and certification tool, aimed at supporting sustainable energy action in all areas of municipal intervention. In a ground-breaking process, MEA has been developed and applied as an integrated component within the Jiha Tinou Pilot Cycle (2012-2014). The pilot cities of Agadir, Chefchaouen and Oujda, together with three rural communities associated with each of these urban centres, are the first in North Africa to participate to this framework.

MENA Energy Award 

e MENA Energy Award (MEA) is a methodology inspired by the European Energy Award (eea®) that is currently being implemented by more than 1500 municipalities across nine European countries. MEA has been adapted to the North Africa, and more specifically, the Moroccan context. It provides a broad range of methodological tools and indicators related to municipal energy planning. MEA also involves the certification (i.e. label mea®) of municipalities that are particularly committed to sustainable energy management. The MEA pilot phase, particularly this first chapter in North Africa, is being led and supported by Morocco’s National Agency for the Development of Renewable Energy and Energy Efficiency (ADEREE), in partnership with the German cooperation technical agency (GIZ), the French Agency for Environment and Energy Management (ADEME), a Swiss Platform for Sustainable Energy Cooperation (REPIC), the Forum European Energy Award, and the Institute for Development, Environment and Energy (IDE-E).